Marching Band has a new standard: USBands

The Cadets to present USBands to better define role in activity

With the dawning of the year 2012, Youth Education in the Arts (YEA!) is proud to announce that effective immediately the US Scholastic Band Association (USSBA) will be known as USBands.

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For nearly 14 years, the US Scholastic Band Association, best known as the USSBA, has been providing opportunities for bands of all levels of achievement to perform, grow and challenge their students on football fields across the United States. All the while, the organization was challenged with a name that was difficult to understand and didn’t clearly represent the activity and mission set forth by the program.
 
Originally began as the Cadets Marching Band Cooperative (CMBC) in 1988, the USSBA name was adopted in 1988 as a pathway for expansion and growth for the fledgling marching band circuit. And grow it did. From only a few dozen events in the mid-1990s and a few hundred participating schools, the USSBA now annually hosts and supports 150 events and nearly 800 bands, and has grown to include an indoor colorguard and percussion circuit.
 
George Hopkins, CEO of YEA! said in making this announcement, “We are at a place in our organizational history where it is important for us to make it easier for people to understand what it is that we do in supporting the wonderful educators and magnificent young people through USBands.”
 
Hopkins added, “It has always been important for us to connect the brand back to The Cadets in a meaningful way and with the role as “presenter” we believe we can reinforce those qualities that define what it is we do. The Cadets have always stood for excellence and innovation in the marching activity, and we want that same tradition to infuse itself throughout everything we do and represent in USBands.”
 
As part of the changeover, a new USBands website is now active at USBands.org and will be experiencing a great deal of upgrades over the coming months to make the interactions between band directors, judges, volunteers, parents and students much easier and engaging.
 
USBands is also transitioning its Facebook page from Facebook.com/USSBA to Facebook.com/USBands. The Twitter handle will remain "USBands."
 
Hopkins said, “We are ready to hit the ground running with a renewed commitment to the educators, judges, volunteers and students as demonstrated through this name change. It is clear from all of our dealings that our philosophy and our approach to the activity is what makes us unique and will allow us to sustain and grow the program. As with every endeavor, we always need to strive to improve. Beginning now, we intend to deliver Cadets-quality experiences through each interaction an individual may have with USBands.”

 

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